PRIVACY POLICY
Effective Date: February 5, 2025
[Sport Shepherd Inc.] (“Company,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit SportsShepherd.com (“Website”). By using our Website, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Website.
1. Information We Collect
We may collect the following types of information:
a. Personal Information:
We collect personal information you voluntarily provide to us, such as your email address, when you subscribe to receive updates about upcoming events, newsletters, or other communications.
b. Automatically Collected Information:
When you visit our Website, we may automatically collect certain information, including your IP address, browser type, operating system, referring URLs, and information about how you interact with the Website (e.g., pages viewed, time spent on the site).
c. Cookies and Tracking Technologies:
We use cookies and similar technologies to enhance user experience, analyze Website traffic, and serve advertisements. See Section 6 below for more details about cookies.
2. How We Use Your Information
We collect and use your information for the following purposes:
To provide, operate, and improve the Website;
To communicate with you about special events, newsletters, and updates (if you opt-in);
To analyze Website usage and performance;
To serve personalized advertisements and sponsorships;
To share anonymized or aggregated data with sponsors or partners for analytics purposes.
3. How We Share Your Information
We may share your information with the following third parties:
a. Service Providers:
We may share your information with third-party vendors who provide services such as Website hosting, analytics, and advertising tools (e.g., Google Analytics, Google AdSense).
b. Sponsors and Advertisers:
We may share aggregated or anonymized data with sponsors and advertisers as part of promotional partnerships. If we share personally identifiable information with top sponsors, it will only be done with your consent.
c. Legal Obligations:
We may disclose your information if required by law or in response to valid legal requests, such as subpoenas or court orders.
4. Children’s Privacy
Our Website is accessible to general audiences, including individuals under the age of 13. However, we do not knowingly collect personal information from children under the age of 13 without parental consent, in compliance with the Children’s Online Privacy Protection Act (COPPA). If you believe we have inadvertently collected personal information from a child under 13, please contact us at contact@sportshepherd.com, and we will take steps to delete such information.
5. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information. These rights include:
a. Access and Correction:
You may request access to or correction of the personal information we have about you.
b. Deletion Requests:
You may request that we delete your personal information. Note that we may retain certain information as required by law or for legitimate business purposes.
c. Opt-Out of Marketing Communications:
If you no longer wish to receive our emails, you may unsubscribe by following the instructions in the email or contacting us at contact@sportshepherd.com.
d. Opt-Out of Cookies and Tracking:
You may opt out of non-essential cookies by managing your preferences in our cookie consent banner or settings (see Section 6 below).
To exercise any of these rights, please contact us at contact@sportshepherd.com.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies for the following purposes:
Essential Cookies: Necessary for the functioning of the Website.
Analytics Cookies: To understand how users interact with the Website and improve performance.
Advertising Cookies: To deliver relevant advertisements and sponsorships.
You can manage or disable cookies through your browser settings or our cookie consent banner. Please note that disabling cookies may impact your browsing experience.
7. Data Storage and Security
We store your data using third-party platforms, including HubSpot, which implement appropriate technical and organizational measures to protect your information. While we strive to safeguard your data, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
9. International Users
Our Website is intended for users in the United States and Canada. By accessing the Website, you acknowledge that your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.
10. Third-Party Websites
Our Website contains links to third-party websites, including affiliate links and ticketing platforms. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We encourage you to review this Privacy Policy periodically. Your continued use of the Website after changes are posted constitutes your acceptance of the revised Privacy Policy.
12. Contact Information
If you have any questions or concerns about this Privacy Policy or your privacy rights, please contact us at: contact@sportshepherd.com